For years, interior decorators have complained about how TVs ruin the aesthetics of the composition of a room. Samsung has solved this problem with The Frame, an innovative lifestyle product that transforms a television into a gallery-like art display. Renowned designer Yves Behar collaborated with Samsung to create The Frame, a CES 2017 “Best of Innovations Award” winner. When powered on, The Frame offers 4K Ultra HD picture quality. When not displaying TV or movies, it becomes a customizable work of art that can elegantly exhibit artwork and photographs using “Art Mode.” You will be able to choose from 100 professional works to exhibit via the “Samsung Collection”, plus you have access to Samsung’s “Art Store”, a collection of more than 100 pieces of established and emerging artists, where you can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99/month. You can even save and upload your favorite personal art work or photographs using “My Collection” to display whenever you choose.

PRODUCT: THE FRAME LIFESTYLE TV

TARGET USERS: Consumers who care about interior design, innovation and art

PRIMARY FEATURES:
-4K Ultra HD TV that transforms into a piece of art when TV not in use
-Blends into any living space
-Interchangeable bezels allow you to personalize the look of your TV
-Samsung’s new Invisible Connection cable and No Gap Wall Mount allows you to display almost anywhere in your home
-TV is flush against the wall
-Brightness sensor adjusts to ambient lighting so The Frame truly blends in
-Brightness sensor also adjust brightness and color temperature so that the artwork displayed always looks natural
-Motion sensor conserves energy by recognizing when someone enters or exits the room, and putting The Frame into power-saving mode when no one is presnet
-Art Mode transforms The Frame screen to display your choice of framed paintings and photographs
-Choose from 100 professional works to exhibit from the “Samsung Collection” or save and upload your favorite personal artwork or photographs using “My Collection”
-Access to Samsung’s “Art Store”
-Compatible with Samsung’s stylish Studio Stand, designed like an artist’s easel, is you don’t want to wall mount
-Available in 65-inch model and 55-inch model

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price 65-inch model $2799
-Suggested retail price 55-inch model $1999
-Optional bezels, including white, beige and walnut shades of real wood, are available for the 55-inch model $199.99
-Optional bezel for the 65-inch model $249.99
-Available now online and at select retailers nationwide
-For more information: samsung.com/us/frame-tv