Be a woman of the modern world, fashion forward, confident and always connected with DKNY’s first ever line of wearables, DKNY MINUTE hybrid smartwatches. DKNY MINUTE syncs to your smartphone via Bluetooth and its dedicated app, enabling your fast-paced lifestyle while enhancing your look. DKNY MINUTE comes in 3 distinct looks: silver or rose gold-tone cases are paired with black or white leather straps, or a red quilted strap, and each style includes an interchangeable quilted pinstripe silicone strap.

PRODUCT: DKNY MINUTE

TARGET USERS: Perfect for the fashion forward woman on the go who wants to stay connected

PRIMARY FEATURES:
-Syncs to your smartphone via Bluetooth and dedicated app
-Receive notifications of incoming calls, texts, and apps with vibration patterns and watch hand movements
-Keep track of daily activity, distance and calories burned
-Wear your watch to bed to track the hours of sleep you get
-Control your music, take a photo, or ring your phone with the push of a button
-Auto-updates the current time/date based on your location
-Interchangeable watch straps
-Ability to set up a second time zone and view at any time with a push of a button
-Powered by a coin cell battery so never requires charging

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail prices range between $155 to $175
-Available at DKNY.com and at select boutiques and department stores
-For more information: DKNY.com