Research shows that 58% of people who use headphones daily focus on calls, 53% on music and 35% on voice control. With the Elite family of products, you don’t have to make a choice between great music headphones or a headset designed for voice and calls–you can have both! The new Jabra Elite products for 2018 include Elite 45e, Elite 65t, and Elite Active 65t. All of them come with the security of a two-year warranty against dust and water ingress (the Elite Active 65t includes sweat). Each new Elite product has unique microphone configurations so you will always be heard, whether you are speaking to Alexa, your family, whether you are inside the house or out on the street. With the companion Jabra Sound+ app, you can personalize your music to the sound you like best. The Elite family offers models with different wearing styles–true wireless, neckband, and soft neckband.

PRODUCTS: JABRA ELITE FAMILY OF HEADPHONES AND EARBUDS

TARGET USERS: Perfect for daily users of headphones and earbuds who want a premium voice and music experience

PRIMARY FEATURES JABRA ELITE 45E:
-In-ear headset; soft neckband with memory wire
-Lightweight
-Unique box two-microphone solution
-Voice support for all major voice services
-IP54 water and dust certified
-Up to 8 hours of battery life
-Use the companion Jabra Sound+ app to personalize your music to your preferred sound

PRIMARY FEATURES JABRA ELITE 65T:
-Third generation true wireless earbuds
-Four-microphone array for superior sound
-One-touch access to Siri and Google Now
-Integrated with Amazon Alexa on-the-go
-Up to 15 hours of battery life (5 hours initial and an extra 10 from the charging cradle)
-IP55 rated water and dust protection
-Use the companion Jabra Sound+ app to personalize your music to your preferred sound

PRIMARY FEATURES JABRA ELITE ACTIVE 65T:
-Third generation true wireless earbuds perfect for those using earbuds in a sports or training setting
-Enhanced grip through a special coating
-Integrate accelerometer for tracing activity
-IP56 sweat, water and dust certified
-Four-microphone array for superior sound
-One-touch access to Siri and Google Now
-Integrated with Amazon Alexa on-the-go
-Up to 15 hours of battery life (5 hours initial and an extra 10 from the charging cradle)
-Use the companion Jabra Sound+ app to personalize your music to your preferred sound

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Jabra Elite 45e $99.99
-Suggested retail price Jabra Elite 65t $169.99
-Suggested retail price Jabra Elite Active 65t $189.99
-Pre-order Jabra Elite 65t now at Best Buy; available in February exclusively at Best Buy
-Others coming soon
-For more information: jabra.com/bluetooth-headsets