The HTC Desire family of smartphones has been designed to offer a wide choice of well-designed, high performance smartphones with varying price points and contract types.HTC Desire 610 has been recently been made available at AT&T. Starting today, the HTC Desire 816 will be available at Virgin Mobile, then will be available at other retail stores later this month. Many more HTC Desire models will be released through multiple carriers this year.

PRODUCTS: HTC DESIRE FAMILY OF SMARTPHONES

TARGET USERS: Consumers looking for affordable, accessible smartphones

PRIMARY FEATURES HTC DESIRE 610:
-4.7″ FWVGA display
-1.2GHz Quad-Core Qualcomm Snapdragon CPU
-1GB RAM and 8GB on-board storage, up to 64GB expandable storage
-HTC BoomSound, dual front-facing speakers
-HTC BlinkFeed
-8-megapixel rear camera, 1080p Full HD video recording
-1.3 megapixel front camera

PRIMARY FEATURES HTC DESIRE 816:
-5.5″ HD720 display
-1.6GHz Quad-Core Qualcomm Snapdragon CPU
-1.5GB RAM and 8GB on-board storage, up to 64GB expandable storage
-HTC BoomSound, dual front-facing speakers
-HTC BlinkFeed
-13-megapixel rear camera, 1080p Full HD video recording
-5-megapixel front camera with wide-angle lens
-Back side-illuminated sensor on both cameras for use in low-light conditions

PRICING/OPTIONS/AVAILABILITY
-Suggested retail price HTC Desire 610 $199.99
-Many plans available where phone price is less or zero
-Available at AT&T retail stores, www.att.com and www.HTC.com
-Suggested retail price HTC Desire 816 $299
-Price varies per plan chosen
-Available at Virgin Mobile retail stores, www.virginmobileusa.com and www.HTC.com
-For more information: www.HTC.com