Sony’s new mirrorless a5100 camera, model ILCE-5100, is packed with great features in a palm-sized design.Its super compact design makes it one of the smallest and lightest interchangeable lens cameras on the market. Despite its size, it’s got the Fast Hybrid AF system for focusing in as little as 0.7 seconds, the same sensor as the a6000 model- a 24.3MP APS-C Exmor CMOS sensor- and the powerful BIONZ X processor, to produce sharply detailed, focused still images and full HD videos.

PRODUCT: ULTRA-COMPACT a5100 INTERCHANGEABLE LENS CAMERA, MODEL ILCE-5100

TARGET USERS: Photography buffs, camera enthusiasts

PRIMARY FEATURES:
-High resolution 921k dot WhiteMagic LCD screen
-Fast Hybrid AF system with super fast auto focusing; 179 AF points and 6Fps
-24.3MP APS-C Exmor CMOS sensor
-BIONZ X processor
-Touch Focus, which allows you to focus by simply touching the image on any area of the LCD screen
-Eye AF; Lock-on AF functions
-Supports Full HD video shooting
-Allows dual video recording- one in Full HD; the other in lower resolution MP4 format- to a single installed SD card
-Built-in Wi-Fi for instant sharing via smartphone with NFC
-Smart Remote Control

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price body-only $550
-Options available include model SELP1650 which has a kit with a compact, versatile 16-50mm motorized zoom lens $700
-Available in September in black and white at all Sony retail stores, www.store.sony.com and other authorized dealers