BeForever, American Girl’s revamped line of historical dolls, books, and related accessories, has debuted with 8 new characters with all-new, historically-accurate outfits and accessories for the dolls; new and refreshed fiction books, and an original line of clothing for girls, inspired by history.

PRODUCTS: AMERICAN GIRL BEFOREVER COLLECTION

TARGET USERS: American Girl devotees ages 8 and up

PRIMARY FEATURES:
-Samantha Parkinson, a popular doll archived in 2008, is back with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories
-New BeForever “Journey” book series: each story is told by a girl from today who travels back in time to meet a BeForever character and share experiences. Each book has multiple endings
-New clothing line inspired by the historical characters for girls sizes 6-16

CURRENT PROMOTIONS:
– Project Runway will have a BeForever-inspired designer
challenge that will air on Lifetime on September 18 at 9p.m. EST/ 8p.m CST
-To request a free American Girl catalogue, call 1-800-845-0005

PRICING/OPTIONS/AVAILABILITY:
-Available through American Girl’s catalogue, at www.americangirl.com,
and at all American Girl retailers
-Pricing varies depending on items chosen
-For more information: www.americangirl.com or www.facebook.com/americangirl