OXO, known worldwide for its OXO Good Grips products, is debuting a new premium line of kitchen appliances in the fourth quarter of 2015. The starting OXO On Kitchen Electrics line will contain eight intuitive, easy-to-use, intelligent appliances: including toasters, coffee makers, a coffee grinder, electric kettle, immersion blender and a hand mixer. Their features will include backlit LED displays, innovative digital controls and intuitive interfaces.
PRODUCTS: 8 OXO ON KITCHEN ELECTRICS
TARGET USERS: Consumers searching for simple-to-use, intuitive, great performing, elegantly designed kitchen appliances
PRIMARY FEATURES BARISTA BRAIN 9-CUP COFFEE BREWING SYSTEM:
-Microprocessor-controlled brew cycle makes 2-9 cups of coffee
-Boiler heats up water to industry standard temperature for brewing coffee and then pumps it out in timed cycles over the brew basket for optimum coffee extraction
-Easily makes one mug of coffee
PRIMARY FEATURES BARISTA BRAIN 12-CUP COFFEE BREWING SYSTEM:
-Microprocessor-controlled brew cycle makes 4-12 cups of coffee
-Removable borosilicate glass kettle: water heats there to industry standards and then is moved through a precision pump over to the brew basket in measured cycles to get the richest flavors and aromas from coffee beans
-Removable glass kettle can be used to heat water for tea and other hot beverages
PRIMARY FEATURES BARISTA BRAIN CONICAL BURR COFFEE GRINDER WITH INTEGRATED SCALE:
-Mess-free grinding with reduced coffee static
-Built-in digital scale to ensure a precise weight of ground coffee with preset grams to cups programming
-Settings on Grinder can be use to fine tune personal preferences
-Durable stainless steel conical burr grinds beans uniformly
PRIMARY FEATURES CLARITY CORDLESS GLASS ELECTRIC KETTLE:
-Durable borosilicate glass kettle automatically heats up to 1.75L of water
-Heats to boiling faster than a microwave and more safely than the stovetop
-Illuminated LED power switch automatically turns off when water boils
-Removable stainless steel filter
-Soft-open lid to control the release of steam and prevent splattering
-Convenient measurement markings
PRIMARY FEATURES BRIGHT ILLUMINATING DIGITAL HAND MIXER:
-Soft-glow LED headlight
-Powerful but quiet DC motor self-adjusts to one of six digital speeds as needed
-Beaters store on board
-Dough hooks included
PRIMARY FEATURES ILLUMINATING DIGITAL IMMERSION BLENDER:
-Soft-glow LED headlight
-Six digital speeds
-DC motor
-Silicone covered stem and nylon head protect cookware from dents and scratches
-3-cup Blender Beaker included; comes with a lid to serve or store later
PRIMARY FEATURES UP TO YOU 2-SLICE AND 4-SLICE MOTORIZED TOASTERS:
-Nine darkness settings to suit everyone’s preference
-Generously-sized toaster slots accommodate all types of bread thicknesses
-Up and down buttons work with the quiet motorized elevator to gently lower and raise bread
-“Take a Peak” feature allows you to check the toasting process without stopping or restarting the cycle
-Backlit LED interfaces on the 4-Slice Toaster work independently
-Removable crumb tray
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Barista Brain 9-Cup Brewing System $199.99
-Suggested retail price Barista Brain 12-cup Brewing System $299.99
-Suggested retail price Barista Brain Conical Burr Coffee Grinder with Integrated Scale $199.99
-Suggested retail price Clarity Cordless Glass Electric Kettle $89.99
-Suggested retail price Bright Illuminating Digital Hand Mixer $79.99
-Suggested retail price Illuminating Digital Immersion Blender $89.99
-Suggested retail price Up to You 2-Slice Motorized Toaster $99.99
-Suggested retail price Up to you 4-Slice Motorized Toaster $159.99
-All will be available in the last quarter of 2015 online and at retail stores nationwide
-For more information: www.OXO.com