Perfect for the traveling photographer or a casual photographer, the HX90V and WX500 models from Sony are two of the world’s smallest 30x optical zoom cameras. These compact cameras are packed with terrific imaging features and the latest in photographic technology.

PRODUCTS: TWO NEW 30X ZOOM CAMERAS FROM SONY:

TARGET USERS: Made to meet the needs of the traveling photographer and the casual photographer

PRIMARY FEATURES COMPACT HI-ZOOM HX90V W/ BUILT-IN RETRACTABLE EVF:
-Premium 30x Zeiss Vario-Sonnar T optical zoom lens with 60x “Clear Image” digital zoom capability
-Built-in pop-up OLED Tru-Finder EVF with high contrast and vivid colors
-18.2 megapixel Exmor R CMOS sensor and BIONZ X processor
-Optical SteadyShot with 5-axis image stabilization
-921k dot, 3.0 type LCD screen that can tilt 180 degrees
-Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
-Built-in “pop-up” flash
-Wi-Fi, NFC compatible; compatible with select Sony PlayMemories Camera apps

PRIMARY FEATURES ULTRA-COMPACT WX500 CAMERA :
-Premium 30x ZEISS Vario-Sonnar T optical zoom lens with 60x “Clear Image” digital zoom capability
-18.2 megapixel Exmor R CMOS sensor and BIONZ X processor
-Optical SteadyShot with 5-axis image stabilization
-921k dot, 3.0 type LCD screen that can tilt 180 degrees
-Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
-Built-in “pop-up” flash
-Wi-Fi, NFC compatible; compatible with select Sony PlayMemories Camera apps

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Compact Hi-Zoom HX90V around $430
-Suggested retail price Ultra-Compact WX500 around $330
-Both models available June 2015 through all authorized retailers throughout the Sony dealer network
-For more information: www.sony.com