Here’s a premium smartphone with the latest technology that focuses on what you want: great design, display and user performance! Its Slim Arc design runs along its entire body giving a more comfortable, secure feel and offers 20% better durability than flat full metal designs in face-down drops. The G4 is available in genuine full-grain leather in six beautiful warm colors. It’s the first smartphone to offer LG’s new 5.5″ IPS Quantum display which is calibrated for DCI (Digital Cinema Initiative) standards and boasts LG’S new user interface, UX 4.0, which is simpler and more intuitive to respond to your individual needs. This phone even features a rare-in-smartphones F1.8 aperture lens, which allows 80% more light to hit the image sensor and it boasts advanced camera features for the experienced photographer.

PRODUCT: LG G4 SMARTPHONE

TARGET USERS: Consumers looking for a premium smartphone planned to meet all their needs

PRIMARY FEATURES:
-5.5″ Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
-Qualcomm Snapdragon 808 Processor with X10 LTE
-Android 5.1 Lollipop operating system
-32GB eMMC ROM, 3GB RAM/ microSD slot
-16MP rear camera with F1.8 Aperture; OIS 2.0
-8MP front camera with F2.0 Aperture
-Manual mode allows advanced photographers to directly control focus, shutter speed, ISO, exposure compensation and white balance; can save photos in RAW format as wELL as JPEG
-Google Office pre-installed; 100GB Google Drive storage free for two years
-Slim Arc design for ease in handling and durability
-It comes in six colors in genuine full-grain leather; also Ceramic White with 3D patterns, artisan-forged Metallic Gray and lustrous Gold
-Wi-Fi 802.11a,b,g,n,ac/Bluetooth 4.1 LE/ NFC / USB 2.O connectivity
-3000 mAh removable battery

PRICING/OPTIONS/AVAILABILITY:
-Pricing and availability will be announced by carriers soon
-For more information: www.lg.com