Honey Girls: Build-A-Bear’s First-Ever Multimedia Product Line

Created on Wed, 22 July 2015, 15:27

Now at Build-A-Bear Workshop, your child can choose a plush character to make that will come to life with songs and music videos available on an exclusive, interactive app, fhe free Honey Girls Studio app. There are three Honey Girls to choose from: Teegan, Risa, and Viv. Each has her own signature song and strengths that help the friends “be brighter together.” The characters are great friends who form a band, the Honey Girls. There is a specially-designed Build-A-Bear carrier that converts into a stage for at-home performances. The Honey Girls can be personalized with a special plush star, which represents a positive, aspirational trail to complement the lines’ empowerment theme. The stars are placed inside the Honey Girls characters during Build-A-Bear’s signature heart ceremony, and include the following traits” creative, confident, talented, smart, fearless, and strong.

PRODUCTS: HONEY GIRLS

TARGET USERS: Recommended for ages 3-14 years

PRIMARY FEATURES HONEY GIRLS PLUSH:
-Choose from Teegan, bold lead singer; Risa, guitarist, and Viv, drummer
-Each has their own signature song and strengths
-Personalize with a special plush star representing traits such as creative, confident, talented, smart, fearless, and strong during the signature heart ceremony

PRIMARY FEATURES HONEY GIRLS MUSIC:
-Original Honey Girls songs are available for download on Amazon and iTunes
-Debut songs, by GRAMMY Award winner Tena Clark, include “Everything is Better”, “Places to Go”, “Just a Bit of Rhythm” and “Gotta Go Big”

PRIMARY FEATURES HONEY GIRLS STUDIO APP:
-Use a smartphone, tablet or other mobile device to engage with the characters through the app
-Access biographies, music videos,a selfie activity, memory games and the ability to unlock special features through the app
-Create your own music video and photos using exclusive Honey Girls songs and images
-The app is free on Google Play and iTunes

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $28/each character
-Optional outfits and accessories sold separately, prices vary per item
-Available now at Build-A-Bear Workshop stores and online at buildabear.com/honey-girls
-For more information: buildabear.com/honey-girls