Rowenta has designed a better way to protect your home from pollutants: the Rowenta Intense Pure Air air purifier. The Intense Pure Air is the only air purifier to filter 99.97% of pollutants such as dust, pollen, pet dander, viruses, bacterias, mold, exhaust, VOCs and more while permanently capturing and destroying formaldehyde. Formaldehyde is considered the most dangerous home pollutant according to the World Health Organization. The Intense Pure Air uses unique Nano Captur technology to permanently destroy formaldehyde emitted by cleaning products, pressed wood materials, paints and building materials.

PRODUCT: INTENSE PURE AIR PURIFIER

TARGET USERS: Consumers with allergies; consumers who are concerned about pollutants and known carcinogens such as formaldehyde in the home atmosphere

PRIMARY FEATURES:
-The only air purifier to filter 99.97% of air pollutants and permanently destroy formaldehyde
-Comes in two sizes: “Bedroom” which purifies up to 400 square feet and “XL Room” which purifies up to 835 feet
-Smart pollution sensors provide automatic filtration regulation to provide optimal air quality
-Built-in Timer can be set from 1-8 hours
-3 modes of operation: auto, night and manual
-4 levels of filtration: PRE-FILTER filters dust, hair and animal hair; ACTIVE CARBON FILTER filters odors, smokes, and VOC; TRUE HEPA FILTER filters fine dust such as pollen, dust mites, animal allergens, viruses, bacterium and more; PATENTED NANO CAPTUR FILTER traps and permanently destroys formaldehyde
-Change filter indicator, Ambient mood lighting

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Bedroom model $299
-Suggested retail price XL Room model $399
-Available in select Bed, Bath & Beyond, Bloomingdale’s, Kohl’s, and Best Buy stores nationwide and online at Amazon.com and RowentaUSA.com
-For more information on this or any ROWENTA product: RowentaUSA.COM