Roku makes the 4K viewing experience available to more people with its affordable, easy-to-navigate 4K UHD Insignia Roku TVs. They offer excellent picture quality, including features unique to the Roku platform that are specifically designed to enhance the 4K UHD viewing experience, including Roku’s 4K Spotlight Channel and a 4K UHD category within the Roku Channel store. The 4K Spotlight Channel gives you instant access to a curated selection of 4K entertainment from a variety of streaming services in one place so it only takes a few clicks of your remote to find 4K content. The 4K UHD category currently includes more than 10 streaming video services such as Netflix, PLEX, YouTube, UltraFlix that are available within the Roku Channel Store to make it simple for you to add streaming services with 4K entertainment. The new 4K UHD Insignia Roku TVs can be controlled with the simple and intuitive remote control or through the FREE Roku Mobile App for iOS and Android. You can use the Roku Mobile App to quickly access features such as Roku Feed, Play On Roku–to share personal video, photos, and music directly from a mobile device to the Roku TV–and voice search. In addition, you can cast videos from the Netflix and YouTube mobile apps to your Roku TV.

PRODUCTS: 4K LED UHD INSIGNIA ROKU TVS

TARGET USERS: Consumers who want the 4K viewing experience and a smart TV, all at an affordable price

PRIMARY FEATURES:
-4K LED UHD Smart TVs
-LED display works well in all lighting conditions
-3840x2160p resolution; 60Hz refresh rate
-Equipped with powerful quad-core processors and fast 802.11ac dual-band Wi-Fi
-DTS TruSurround sound systems
-Personalized home screen
-Access to more than 3,000 streaming channels in the U.S. with 300,000+ movies and TV episodes, plus sports, music, news, fitness and much more
-4K Spotlight Channel and 4K UHD category with more than 10 streaming services offering 4K entertainment
-Easy-to-use Roku remote and can access with the FREE Roku Mobile App for iOS or Android
-4 HDMI inputs
-4K LED UHD Insignia Roku TVs are available in 43″, 50″, and 55″ screen sizes
-All comply with the Consumer Technology Association (CTA) certification requirements to bear CTA’s 4K Ultra HD Connected logo

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price 43″ 4K LED UHD Insignia Roku TV (NS-43DR710NA17) $399.99
-Suggested retail price 50″ 4K LED UHD Insignia Roku TV(NS-50DR710NA17) $499.99
-Suggested retail price 55″ 4K LED UHD Insignia Roku TV(NS-55DR710NA17) $649.99
-All are currently exclusively available on BestBuy.com and will be available in BestBuy retail stores nationwide next month
-For more information: BestBuy.com