2016 Designed by Students Collection at Staples

Created on Wed, 13 July 2016, 14:32

Students know what they need when it comes to going back-to-school. Staples listened to middle school students enrolled in a unique educational program in select New York City and Austin, Texas schools, and created the innovative 2016 Designed by Students Collection. The students were challenged to define the issues they face, interview fellow students, research the market, brainstorm possible solutions, build prototypes and at the end, come up with the pitch for a final product concept. This exclusive collection is the result. It includes the Back2Back Tech Backpack; Xpand Backpack; Stow-It-All Backpack; Tech Taker, and Snack Water Bottle.

PRODUCTS: 2016 DESIGNED BY STUDENTS COLLECTION

TARGET USERS: Middle school, high school and college students

PRIMARY FEATURES BACK2BACK TECH BACKPACK:
-Two bags in one
-Offers ample storage for books and papers along with a detachable hard-shell case for your technology
-Fits up to 15″ screens and has inside pockets for smaller devices and accessories
-has a side mesh pocket for a water bottle and top expandable bands for gym sneakers or over-ear headphones
-Two/toned: comes in grey/purple or black/grey

PRIMARY FEATURES XPAND BACKPACK:
-Black and red backpack that automatically grows to create more storage as it fills up
-Includes built-in mobile accessory storage and removable inner storage that can be used independently
-Includes cushioned laptop sleeves that fit up to 15″ screens

-PRIMARY FEATURES STOW-IT-ALL BACKPACK:
-Bright blue backpack that holds much more than books: it has insulated pockets to keep lunch cool, a cushioned laptop sleeve that fits up to 15″ screens and a semi-rigid pocket for tech devices
-Made with thick memory foam and lumbar support for added comfort on back and shoulders

PRIMARY FEATURES TECH TAKER:
-Makes it easier for you to take your technology with you
-Comprises of a bright blue pocket that pops in and out of a backpack
-Features a convenient mobile phone and cushioned tablet pocket as well as a perforated jersey pocket that keeps charging cables, adaptors, and earbuds neatly organized

PRIMARY FEATURES SNACK WATER BOTTLE:
-16 ounce water bottle that has a hard shell bottom to carry snacks
-Feature a cap clip for easy attachment to backpacks
-Comes in a choice of blue or purple

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Back2Back Backpack $49.99
-Suggested retail price Xpand Backpack $49.99
-Suggested retail price Stow-It-All Backpack $39.99
-Suggested retail price Tech Taker $17.99
-Suggested retail price Snack Water Bottle $6.99
-All available online and at select Staples retail stores
-For more information: Staples.com