Sleep Number’s new “it bed” is a new smart bed that combines the ability to adjust on both sides, sleep knowledge and connectivity, to help you get a better night’s sleep. It includes biometric sensors for tracking sleep and connects to health and fitness apps to help you optimize your wellness. It is designed for first-time bed buyers and digitally savvy people who understand that quality sleep is essential to their lives.

PRODUCT: IT BED

TARGET USERS: Perfect not only for first-time bed buyers, but for bed buyers who appreciated and understand the connected lifestyle and want to use connectivity to improve their sleep

PRIMARY FEATURES:
-Its foam-filled air chambers adjust to each person’s idea of comfort and are controlled with a smartphone app (adjustable on each side)
-Integrated biometric sensors that track sleep
-SleepIQ technology continuously gathers hundreds of readings per second, monitoring sleep-critical variables (heart rate, motion and breathing)
-Proprietary algorithm delivers a personal SleepIQ score each night, which indicated sleep quality
-Connects with leading health, fitness and sleep environment apps –including Fitbit, Nest Learning Thermostat, MapMyRun and Withings Health Mate–to help you see how lifestyle choices may affect sleep (connects through the SleepIQ app)
-Comes in Twin, Twin XL, Full, Queen, King and California King sizes
-Delivered directly to your doorstep, compressed into a sleek box; delivered within 5 business days after order completed

PRICING/OPTIONS/AVAILABILITY
-Suggested retail prices range from $799 to $1499, depending on size mattress ordered
-Available now at itbed.com
-For more information: itbed.com