Do you like to keep track of fitness activities and sleep, but want to maintain your professional appearance in the office? Want to keep up a certain image that a flashy fitness tracker doesn’t fit? Timex has solved your problem with the new Timex IQ+ Move. It combines all the signature elements of an analog watch while discretely housing sophisticated modern technology that keeps track of your daily activities like steps, distance, calories burned, and sleep metrics. This elegant watch comes in designs for both men and women with enhanced Intelligent Quartz movements and discreet smartphone connectivity (so no one will be able to tell it’s a fitness tracker too).

PRODUCT: TIMEX IQ+ MOVE

TARGET USERS: Perfect for men and women who want to do their fitness tracking discretely

PRIMARY FEATURES:
-Elegant analog watch with hidden activity tracker features
-Bluetooth technology syncs to the Timex Connected app (compatible with iOS and Android)
-Tracks daily activity such as steps, distances, calories burned and sleep data
-Check your progress to goal in the app or with a quick glance at the sub-dial on the watch face
-Sleep Metrics measures periods of deep and light sleep, as well as time awake, sleep efficiency percentage, and average length of sleep
-Equipped with a traditional watch battery, so no charging required
-50 meters water resistant
-Timex’s signature INDIGLO night-light functionality
-Time and Date is handled on the app so you never have to set it manually
-Customize with interchangeable strap options

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $149
-Styles TW2P93200, TW2P94900, and TWG013500 available now at more than 490 Best Buy retail stores and on BestBuy.com
-Additional styles available on Timex.com
-Interchangeable strap options sold separately on Timex.com
-For more information: Timex.com