Why wear a watch and a separate activity tracker? The Fitbit Versa smartwatch will handle both your smartwatch needs and activity tracking needs comfortably. Fitbit is known for their advanced health and fitness tracking–now they have designed a modern, intuitive smartwatch that gives you easy access to all your health and fitness data. Featuring 24/7 heart rate tracking, onscreen workouts and automatic sleep stages tracking, on-device music and lots more. They are now adding female health tracking which lets women stay on top of their menstrual cycles, view holistic health data in one place and better understand connections with their overall health. Also available, the Fitbit Versa Special Edition which includes an NFC chip to use Fitbit Pay.
PRODUCT: FITBIT VERSA SMARTWATCH
TARGET USERS: Perfect for consumers who want a lightweight smartwatch that can also be their all-day health, wellness, and fitness companion
PRIMARY FEATURES:
-Lightest metal smartwatch available in the U.S. with ultra-thin, anodized aluminum case
-Rounded square silhouette display with bright, colorful touchscreen (Brightness up to 1000 nits)
-View app, call, calendar and text notifications, right on your wrist
-Listen to phone-free music anywhere using Bluetooth headphones like Fitbit Flyer, included 300+ songs from your own personal collection, your favorite stations from Pandora, Flow from Deezer, and your own or curated playlists
-Pay from your wrist using Fitbit Pay on Fitbit Versa Special Edition
-Personalize your device by choosing from a wide range of apps and clock faces in the Fitbit App Gallery
-See your daily and weekly health and fitness stats, heart rate, exercise summaries, action-oriented motivational messages, tips, daily guidance and more, right from your wrist
-Get personalized fitness guidance with Enhanced 24/7 PurePulse heart rate tracking, on-screen personal workouts from Fitbit Coach, 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking
-Use Sleep Stages and Insights to see how well you are sleeping
-Use Cardio Fitness Level to see how fit you are
-Reminders to Move encourages you to keep moving throughout your day
-Female health tracking available this Spring–log your menstrual cycle data, record any symptoms, learn about ovulation, fertility and more on the Fitbit blog through the Fitbit app
-4+ day battery life
-Compatible with Android, iOS and Windows devices
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Fitbit Versa $199.95
-Comes in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold case
-Suggested retail price Fitbit Versa Special Edition with Fitbit Pay $229.95
-All are available for presale on Fitbit.com and select online retailers
-Will be available in stores nationwide April 2018, including Amazon, Best Buy, Kohl’S, Macy’s, Target, Verizon and Walmart
-For more information: Fitbit.com