G-SHOCK by Casio has again collaborated with London-based designer Maharishi, known for Pacifist Military Design, to bring out a special limited edition G-SHOCK men’s watch coming May 2014. Following Maharishi’s exploration of the culture of the Pacifist Prepper with the Spring Collection, Maharishi’s DPM: Lunar Bonsai, this G-SHOCK timepiece focuses on the Lunar Effect. The position of the moon has an enormous electromagnetic impact on the Earth as well as its people. This impact is illustrated in the lunar infused pattern of the watch.

PRODUCT: G-SHOCK X MAHARISHI COLLABORATIVE WATCH

TARGET USER: Men who appreciate fine watches and design: the Maharishi Pacifist Prepper customer

PRIMARY FEATURES:
-Lunar infused pattern
-Auto LED super illumination
-Military spec gel shock resistance structure
-Super tough resin strap 200M water resistance
-10 year battery life
-Multi-home time

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $130
-Available May 2014 in select fashion boutiques, key jewelry stores, The G-SHOCK Soho NYC store, and www.g-shock.com