How to make your television be part of your home design has always been a problem for home decorators and designers. Samsung has collaborated with the acclaimed Parisian designers Ronan and Erwan Bouroullec to create the Samsung Serif TV. Not only does it solve the problem of how the television looks in your home, the Samsung SERIF TV has been re-imagined from top to bottom so you can own a TV that’s as beautiful to watch as it is to experience.

PRODUCT: SAMSUNG SERIF TV

TARGET USERS: Perfect for consumers who care about home design and how their TV complements the look of their home
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PRIMARY FEATURES:
-Smart TV with 4K UHD resolution and quad-core processor
-HDR Premium technology to enhance picture color and brightness while maintaing a more natural, realistic image
-Blends harmoniously with its surroundings
-Slim body broadens to form a flat surface like a shelf at the top which allows it to be placed on top of a credenza or via attachable legs that transforms it into furniture
-Simple and accessible Smart TV Menu
-Exclusive Curtain Mode interface that veils content on the screen to give an abstract impression of what is happening in the background, shutting down content without turning off the TV
-In Curtain Mode, you can still access services such as a clock,Bluetooth speakers, apps, and your photo gallery

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $1499
-Available for pre-order now through Samsung.com and the MoMA Design Store
-Available early August at high-end design-centric retailers including Vitra, Bo Concept NY and Ligne Roset stores
-Offered in white through all retail partners; in blue exclusively at the MoMA Design Store and Samsung.com
-For more information: Samsung.com