Are you a photography enthusiast looking for the ultimate in compact cameras? Coming in June, Sony Electronics has added the Sony RX100 III to its popular Cyber-shot RX series. They have added a brighter, wider aperture lens and a built-in OLEG electronic viewfinder. The RX100 III also offers high-resolution video recording and many more exciting features listed below.

PRODUCT: SONY RX100 III CYBER-SHOT DIGITAL STILL CAMERA

TARGET USER: Camera enthusiasts; a great gift for the photography enthusiast Dad

PRIMARY FEATURES:
-Bright F1.8-F2.8 ZEISS Vario-Sonnar T* 24-70mm1 Lens
-Built-in OLED Tru-Finder EVF with ZEISS T* coating
-Exmor R CMOS image sensor
-BIONZ X image processor
-High-resolution HD video recording in XAVC S format
-Dual video recording capability(XAVC S/AVCHD files4 along with MP4 files)
-Intelligent Active Mode which reduces camera shake when shooting movies
-Articulated LCD that can tilt upward for selfies and downward for high-angle shots
-Can output still images in 4K resolution6 when connected to compatible 4K televisions
-Built-in Wi-Fi for instant image transfer to NFC-compatible Android smartphones or Xperia
-Smart Remote Control
-Compatible with downloadable Sony PlayMemories Camera Apps5

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price about $800
-Available now for pre-order at www.amazon.com
-Will be available June 2014 online and at all Sony retail stores
-For a full video preview: www.blog.sony.com