Touted as the world’s smallest camera with 30x Optical Zoom, the compact HX80 is jampacked with a variety of advanced features. It is also the smallest compact camera with a retractable electronic viewfinder, the OLED Tru-Finder, making it great camera for travel, family photography and video shooting. Its high-resolution, 921k dot LCD screen tilts a full 180 degrees making it easier and more comfortable to take arms-length portraits or “selfies”.

PRODUCT: SONY DSC-HX80 CAMERA WITH RETRACTABLE EVF

TARGET USERS: Great camera for consumers who travel and take a lot of family photos

PRIMARY FEATURES:
-Premium 30x ZEISS Vario-Sonnar T optical zoom lens with 60x “Clear image” digital zoom capability
-Built-in, pop-up OLED tRU-fINER EVF with high contrast and vivid colors
-18.2 MP Exmor R CMOS sensor and BIONZ X processor to ensure the finest capture details for still images and full HD videos in all lighting conditions
-Optical SteadyShot with 5-axis image stabilization
-921k dot 3.0 type LCD screen that tilts a full 180 degrees
-Full HD movie shooting capabilities including high-speed XAVC S format at 50Mbps
-Built-in ‘pop-up’ flash
-Compatible with Wi-Fi/NFC for seamless wireless transfer of content and with select Sony PlayMemories Camera apps

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price about $350
-Available for pre-order now at select online sites and retailers nationwide, to be released April 14, 2016
-For more information: sony.com