Canon had added two new DSLR cameras to its popular EOS Rebel Line: the EOS Rebel T6s Digital SLR camera and the EOS Rebel T6i Digital SLR camera. Both camera feature Canon’s newly developed 24.2 megapixel Canon CMOS imaging sensor so they deliver the highest resolution available among EOS models with an APS-C format sensor. A first for the Canon EOS Rebel system- both cameras feature built-in Wi-Fi and NFC capabilities. The EOS Rebel T6s is the new flagship camera in the Rebel line; while the Rebel T6i adds another choice for the budget-conscious.
PRODUCTS: TWO NEW CANON DSLR CAMERAS
TARGET USERS: Canon is giving consumers more choices- the T6s for the photography enthusiast or more experienced photographer and the T6i for the more casual photographer or the consumer looking to purchase an affordable DSLR camera
PRIMARY FEATURES EOS REBEL T6S DIGITAL SLR CAMERA:
-First EOS Rebel Class DSLR to feature Top LCD panel, Quick Control Dial, Horizontal Level and Built-in HDR movie capabilities
-Built-in wireless capabilities; built-in NFC
-24.2 megapixel CMOS (APS-C) sensor, ISO 100-12800 (expandable to 25600) for shooting from bright to dim light and high performance DIGIC 6 Image Processor for outstanding image quality and speed
-High-speed continuous shooting up to five frames per second
-19-point all cross-type AF system for superb autofocus
-EOS Full HD Movie mode to capture results in MP4 format for high quality shooting and easy movie sharing on social networks
-Hybrid CMOS AF III for high levels of speed and accuracy when shooting moving subjects during Live View or movie shooting
-Vari-angle Touch Screen 3-inch ClearView II LCD monitor
-New EOS scene analysis system helps capture great images by detecting near-infrared light and flickering light sources
-Creative filters available as presets for photos and movies and can be displayed in real time during Live View shooting
PRIMARY FEATURES EOS REBEL T6I DIGITAL SLR CAMERA:
-24.2 Megapixel CMOS (APS-C) sensor, ISO 100-12800 (expandable to 25600); DIGIC 6 Image Processor
-Built-in Wi-FI and NFC capabilities
-EOS Full HD Movie mode
-Hybrid CMOS AF III
-Vari-angle Touch Screen 3″ ClearView LCD monitor
-High-speed continuous shooting of up to five frames per second
-New EOS scene analysis system
-19-point all cross-type AF system
-Creative filters available
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price EOS Rebel T6s $849.99 for the body only: $1199 bundled with an EF-S 18-135 STM lens
-Suggested retail price EOS Rebel T6i $749.99 for the body only: $899.99 bundled with an EF-S 18-55 STM lens, and $1099 bundled with an EF-S 18-135 STM lens
-Will be available at the end of April 2015
-For more information: www.usa.canon.com