Love the clean, great-tasting water achieved with Brita water filtration systems, but hate having to remember to buy and replace the water filter as prescribed? Brita and Amazon have teamed up to solve that problem with the new Brita Infinity Pitcher with Amazon Dash Replenishment. The new Wi-Fi-enabled Brita infinity pitcher has a built-in counter that tracks the amount of water that passes through the pitcher’s filter. The pitcher itself then automatically orders a new filter through Amazon Dash Replenishment when the old filter nears its capacity. All you do is register on Brita.com/infinity, connect the pitcher to your home network and sign up for Amazon Dash Replenishment using your Amazon account. The pitcher will automatically connect and order from Amazon(after approximately 40 gallons of water have passed through the filter). Although the service is automatic, you can manage your orders and deliveries online at any time.

PRODUCT: BRITA INFINITY PITCHER WITH AMAZON DASH REPLENISHMENT

TARGET USERS: Anyone who wants clean, good-tasting water without worrying about the hassle of keeping up with when it’s time to replace the filter and shopping for the filter

PRIMARY FEATURES:
-Wi-Fi-enabled pitcher with a sleek black lid and curved body style; comfort grip handle and easy-fill lid
-Holds up to 8 cups of cleaner, filered water
-Carbon activated filter with dual screen reduces contaminants including lead, zinc, copper, mercury and cadmium
-1 Brita filter lasts approximately 2 months or 40 gallons of water use
-BPA-free
-Tracks your use and connects to Amazon Dash Replenishment for automatic reordering of replacement filters

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $44.99
-Suggested retail price replacement filter $5.99
-Available now at Amazon.com
-For more information: Brita.com