Beautyrest has debuted twelve new models in the premium Beautyrest Black line, all of which contain the line’s signature Micro-Diamond Memory Foam. The higher-end models will feature the introduction of BlackICE Memory Foam which is designed to keep you cool and comfortable while falling asleep. BeautyRest’s SmartMotion base is powered by SleepTracker technology and accurately tracks deep, light and REM sleep without the assistance of a wearable device or wires. The BeautyRest SmartMotion base has the flexibility to work with any mattress. Beautyrest’s new Platinum line includes 12 modes: 8 innerspring and 4 hybrid models. These mattresses are not only exceptionally comfortable–they feature a finely tuned sleep system.
PRODUCTS: NEW BEAUTYREST PRODUCTS
TARGET USERS: Consumers interested in the best mattresses for the best sleep
PRIMARY FEATURES NEW BEAUTYREST BLACK MODELS:
-12 new models
-Contain Micro-Diamond Memory Foam, which uses the conductive property of diamond particles to move heat away from the surface of the mattress
-Beautyrest Advanced Pocketed Coil Technology
-BlackICE Memory Foam (on higher-end models) adds a “cool to the touch” treatment at the surface which keeps you cool and comfortable as you fall asleep
PRIMARY FEATURES BEAUTYREST SMARTMOTION BASE:
-Sleeptracker technology integrated into the base
-Accurately tracks deep, light and REM sleep without using a wearable device or wires
-Advanced, non-invasive sensors monitor up to 2 sleepers independently in order to display separate sleep data, reporting and coaching for improved sleep performance for both
-Based on pre-selected earliest and latest wake times, its advanced alarm system detects when you are in a light stage of sleep to wake you at the optimal moment to feel refreshed
-Monitors your inputs, such as heart rate, respiration rate and movement, and compares your sleep history with individuals like you to use your information to help you form real-time solutions designed to help you achieve a better level of sleep
-Works with any mattress
PRIMARY FEATURES NEW BEAUTYREST PLATINUM LINE
-12 models:8 innerspring, 4 hybrid
-Beautyrest Platinum collection features Pocketed Coil technology for conforming back support and motion separation; AirCool Gel and Air Cool MAX Memory Foams for freedom of movement and pressure point relief; SurfaceCool Plus Fiber which dissipates heat away from the surface while the AirCool system removes heat to help keep your mattress the optimal temperature, and advance and stylish surface fabrics that feel delightful to touch
-Beautyrest Platinum Hybrid collection uses Beautyrest Pocketed Coil technology, advanced, denser memory foams, and a layer of latex to deliver support and comfort; Dynamic Response Memory Foam and AirCool Memory Foam sits near the surface for temperature calibration, freedom of movement and pressure point relief; ComfortResponse Latex supports the system with conforming support and a uniquely firm feel; PlatinumICE Memory Foam maintaims a “cool to the touch” surface
PRICING/OPTIONS/AVAILABILITY:
-12 models available in Beautyrest Black with suggested retail prices ranging from $1999-$4999
-Suggested retail prices Beautyrest SmartMotion bases range from $1199-$2299
-8 innerspring models available in Beautyrest Platinum collection with suggested retail prices ranging from $1299-$1799 and offer multiple upgraded feel choices
-4 hybrid models available in Beautyrest Platinum Hybrid collection with suggested retail prices ranging from $2299-$2999
-Available at online and at select retailers nationwide such as Rooms to Go, Mattress Firm and more
-For more information: Beautyrest.com