Keurig Brewing Systems, the no. 1 selling single serve coffee maker for 53 months in a row, wants to fulfill all our needs. This spring, the Keurig 2.0 K200 will be launched. It takes up much less counter space than the Keurig 2.0 and comes in a wide range of bold colors. Also, in the spring, Keurig will offer the new K-mug packs, which will brew 16-18 ounces of coffee that you can take with you in a travel mug. In the fall, it’s adding 9 more varieties of the K-Carafe packs. However, the biggest news is Keurig Kold will debut this fall: a countertop single serve cold beverage system that will allow you to create a variety of at-home prepared cold beverages, including carbonated drinks.

PRODUCTS: NEW KEURIG PRODUCTS FOR SPRING AND FALL

TARGET USERS: Consumers who enjoy the convenience, efficiency, and reliability of its single serve pod-based system

PRIMARY FEATURES KEURIG KOLD:
-Uses 30% less water when compared to a bottled or canned beverage
-No CO2 canister required to make carbonated drinks
-Initial launch will feature 30 beverage varieties across 16 brands including many owned by the Coca-Cola Co. and Dr. Pepper Snapple Group
-Number of varieties will double by Spring 2016
-There will also be new Keurig brands such as Red Craft Soda, Flynn’s Soda Shop, Waterful zero-calorie flavored water and Tierney’s Iced Tea Co.

PRIMARY FEATURES KEURIG 2.0 K200 SINGLE-SERVE COFFEE MAKER:
-Smaller, takes less countertop space
-LCD screen with easy to follow instructions
-Comes in a variety of bold colors
-Brews a cup of coffee, tea, or cocoa in just 40-45 seconds

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Keurig Kold to be announced
-Keurig Kold will be available Fall 2015
-Suggested retail prices Keurig 2.0 K200 range from $99-$119
-Keurig 2.0 K200 will be available Spring 2015
-For more information: www.keurig.com