Time for a new mattress? Take a look at Serta’s 2016 iComfort Collection. This collection offers a wide range of choices across all comfort levels and price points. Every iComfort mattress features Serta’s EverFeel Triple Effects Gel Memory Foam, which is an advanced material infused with millions of gel beads that respond to your body’s needs for comfort, support, and temperature regulation. Select models offer Serta’s new SmartSupport Memory Coil System, the world’s first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system. For the first time ever, Serta will offer iComfort Hybrid models, which combine Serta’s EverFeel material with an advanced innerspring support system, creating an ideal mattress for those who want the benefits of Serta’s gel memory foam technology, but who prefer the support of a traditional innerspring. Also new this year for Serta- an adjustable base program which includes its first true “smart bed” system. Serta SleepGPS with SleepTracker Technology is featured in the new Motion Custom II model, which allows you to track and help improve the quality of your sleep through highly advanced sensor technology.

PRODUCTS: 2016 SERTA ICOMFORT COLLECTION

TARGET USERS: Great for mattress shoppers looking for advanced technology in mattress comfort

PRIMARY FEATURES:
-8 all-foam models which feature Serta’s EverFeel Triple Effects Gel Memory Foam and Ultimate Edge Foam Support, with 3 models that feature the SmartSupport Memory Coil System
-11 quilted hybrid models which are designed to look and feel like traditional mattresses, and feature Serta’s EverFeel Triple Effect Gel Memory Foam and Duet Coil System with Best Edge Foam Encasement; 3 models feature the SmartSupport Memory Coil System
-8 non-quilted hybrid models featuring Serta’s EverFeel Triple Effects Gel Memory Foam and Duet Coil System with Best Edge Foam Encasement; 3 models feature the SmartSupport Memory Coil System

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail pricing of the 8 all-foam models standard queen set size ranges from $1499-$2499
-Suggested retail pricing of the 11 quilted hybrid models standard queen set size ranges from $1299-$3499
-Suggested retail pricing of the 8 non-quilted hybrid models standard queen set size ranges from $1499-$3499
-Suggested retail pricing of adjustable bases depends on models, not announced at this time
-All mattresses and Serta adjustable foundations will be available at select authorized Serta retailers February 2016; available nationwide at all authorized Serta retailers offering iComfort in May
-For more information: serta.com