Love your smoothies? Like to blend your own dips, sauces, and soups? Vitamix has added two new models to its S-Series personal blender line: the S55 and S50. Both boast the latest innovations in blending technology, making it easier for you to streamline meals with their power and pre-programmed settings. Their compact size make them easy to store in or under kitchen cabinets.

PRODUCTS: S55 AND S50 PERSONAL BLENDERS

TARGET USERS: Cooks who appreciate Vitamix power, convenience, and portability

PRIMARY FUNCTIONS S55 AND S50 PERSONAL BLENDERS:
-Sleek, compact; fit in or under kitchen cabinets easily
-S55 features 4 pre-programmed settings-Smoothies, Power Blends, Dips & Spreads, and Frozen Desserts
-S50 features 2 pre-programmed settings-Smoothies and Power Blends
-Both have Variable Speed Control and Pulse features
-Come with two unique, shatter-resistant BPA-free containers: 20-oz. container for individual servings which transforms into a travel cup; 40-oz. container for blending small batches of soups, sauces, frozen desserts, and more
-Powerful motors with metal drive system and signature laser-cut, stainless-steel blades
-Safety interlocking system
-Interchangeable blade base fits both containers easily
-Containers, blade base and tamper are top-rack dishwasher safe
-Full 5-year warranty; each model comes with specifically designed cookbook

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price model S55 $469; available in premium easy-clean brushed stainless finish
-Suggested retail price model S50 $419; available in black and red finishes

-Model S55 is available exclusively at www.vitamix.com and Williams-Sonoma
-Model S50 is available at www.vitamix.com and retailers nationwide
-For more information: www.vitamix.com