Working on your fitness but don’t want to sacrifice style? Check out Jawbone’s new collection of designs and colors for their UP activity trackers. The UP activity trackers are slim and stylish, and can easily be accessorized with jewelry or watches on the wrist. The design changes for UP2 and UP3 include a sleek new strap for UP2 and 10 elegant, eye-catching colors. New features have been released for UP2, UP3, and UP4 via a free over-the-air firmware update at the beginning of this month( available on both iOS and Android versions 4.7 or later). The new features include Automatic Sleep Detection and Passive Heart Rate Monitoring.

PRODUCTS: NEW COLOR LINEUP, NEW DESIGN FOR UP

TARGET USERS: Perfect for fashion-conscious fitness enthusiasts

PRIMARY FEATURES UP2 TRACKER:
-New lightweight thin straps design offered alongside classic strap design
-6 new colors offered- Violet Circle in Classic Strap; Orchid Circle in Lightweight Thin Straps; Turquoise Circle in Lightweight Thin Straps; Oat Spectrum in Lightweight Thin Straps; Gunmetal Hex in Lightweight Thin Straps, and Black Diamond in Lightweight Thin Straps
-Automatic activity and sleep tracking
-Syncs wirelessly
-Get personalized guidance from Smart Coach
-Smart Alarm
-Up to 10 days battery life

PRIMARY FEATURES UP3 TRACKER:
-4 new colors offered- UP3 Ruby Cross; UP3 Indigo Twist; UP3 Teal Cross, and UP3 Sand Twist
-Tracks steps, distance, calories burned
-Captures activities such as running, soccer and swimming
-Automatically captures hours slept, quality of sleep, REM and deep sleep
-Food Tracking
-Get personalized guidance from Smart Coach
-Syncs wirelessly
-Up to 7 days battery life

PRIMARY FEATURES UP4 TRACKER:
-Available in Silver Cross and Black Twist colors
-Advanced activity tracking
-Heart Health Monitoring throughout the day
-Automatic advanced sleep tracking with REM, Light and Deep Sleep captures
-Syncs wirelessly
-Get personalized guidance from Smart Coach
-Can be connected to an eligible American Express card for payments on the go at participating stores ( must have valid user ID at AmericanExpress.com for an eligible card)
-Up to 7 days battery life

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price UP2 $99.99
-Available online at Jawbone.com, Amazon.com, BestBuy.com and Target.com; also available at select retail stores in the following weeks, including Apple, Best Buy, and Target stores

-Suggested retail price UP3 $179.99
-All new colors available at Jawbone.com; UP3 Ruby Cross and UP3 Indigo Twist are also available on Amazon.com, BestBuy.com and Target.com; UP3 Sand Twist is available on BestBuy.com
and at Best Buy retail stores; UP3 Teak Cross is available exclusively on Target.com and in Target retail stores

-Suggested retail price UP4 $199.99
-Available on Jawbone.com and other select etailers and retailers nationwide

-For more information on any UP tracker: Jawbone.com