Take charge of your health and fitness with Fitbit Charge, Fitbit Charge HR, or Fitbit Surge! Fitbit has introduced these wristband trackers to their lineup, offering consumers a wide variety of styles at affordable prices. Fitbit’s activity and sleep trackers sync wirelessly to more than 120 iOS, Android and Windows devices.
PRODUCTS: 3 NEW ACTIVITY AND SLEEP TRACKERS
TARGET USERS: Consumers taking charge of their health and fitness
PRIMARY FEATURES FITBIT CHARGE:
-High-quality, water-resistant, comfortable new textured wristband design with an improved clasp
-Available in black, slate, blue, and burgundy
-Bright OLED display showing time of day and real-time stats on your wristband
-Tracks steps taken, distance traveled, calories burned and floors climbed
-Exercise tracking to easily record workouts, see real-time exercise stats and have summaries appear automatically on the Fitbit dashboard
-New automatic sleep detection monitors sleep quality using motion analysis to understand sleep and wake times; also features a silent, vibrating alarm
-New Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller’s name and number when a smartphone is nearby
-Up to 7 days battery life
PRIMARY FEATURES FITBIT CHARGE HR:
-Available in black, plum, blue and tangerine
-All the benefits of Fitbit Charge plus all-day insights into overall heart health including resting heart rate and heart rate trends alongside stats like steps, distance, floors climbed, calories, and active minutes
-PurePulse optical technology provides 24/7 automatic heart rate tracking, using safe LED lights (no uncomfortable chest strap), shown on your wristband
-Get accurate calorie burn for more activities-during exercise and everyday activities like walking, running, biking, lifting weights,spinning, yoga, Pilates and more
-Maximize training with fat burning, cardio and peak heart rate zones
-Maintain workout intensity by reaching your target heart rate
-Up to 5 days battery life
PRIMARY FEATURES FITBIT SURGE:
-Sleek “Fitness Super Watch” with backlit LCD touch screen display
-Available in black, blue, and tangerine
-8-sensor technology that combines the power of all-day fitness tracking with GPS, heart rate tracking and smartwatch functionality
-Includes all the features of Fitbit Charge and Fitbit Charge HR and more
-Built-in GPS delivers stats like pace, distance, elevation, split times, route history and workout summaries for smarter training
-Records multi-sport activities like running, cross-training and strength workouts
-Smartwatch features include Caller ID, text alerts, and mobile music control
-Eight sensors-GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate monitor, altimeter, ambient light sensor and touch screen
-Up to 7 days battery life
PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Fitbit Charge $129.95
-Suggested retail price Fitbit Charge HR $149.95
-Suggested retail price Fitbit Surge $249.95
-All are available in small, large and extra large sizes (extra large only available through www.fitbit.com)
-Fitbit Charge is available now at www.fitbit.com and at leading retailers nationwide
-Fitbit Charge HR and Fitbit Surge will be available in early 2015
-For more information: www.fitbit.com