One of the most popular shows for preschoolers is Nickelodeon’s Blaze and the Monster Machines. This show is the first preschool series to comprehensively cover all areas of STEM (Science, Technology, Engineering and Math). In every episode, we follow the adventures of the heroic monster truck, Blaze, and his 8-year-old driver, A.J., as they explore the physics of how things move, tackle problems through scientific inquiry and mathematics and discover the parts needed to make everyday technologies work. Now Fisher-Price has partnered with Nickelodeon and Toys “R” Us to bring characters from the show to life with vehicles, die-cast and plush, allowing preschoolers to continue the stunts, songs, and monster adventures from the show during playtime.

PRODUCTS: FISHER-PRICE BLAZE AND THE MONSTER MACHINES TOY LINE

TARGET USERS: Preschoolers, fans of the Blaze and the Monster Machines program

PRIMARY FEATURES BLAZE AND THE MONSTER MACHINES PLUSH ASSORTMENT:
-Soft-bodied, plush monster trucks with big truck tires
-Available in Blaze, Zeg, and Stripes characters
-Each sold separately; no batteries required
-Ages 3 years and up

PRIMARY FEATURES BLAZE AND THE MONSTER MACHINES VEHICLE ASSORTMENT:
-Big-wheeled, die-cast monster trucks
-Perfect for recreating fan-favorite races and stunts
-Available in Blaze, Crusher, Pickle, Zeg. Darington and Stripes characters
-Each sold separately: no batteries required
-Ages 3 and up

PRIMARY FEATURES BLAZE AND THE MONSTER MACHINES: SLAM & GO ASSORTMENT:
-Press down on these race-ready vehicles then watch as they accelerate to top speeds
-Available in Slam & Go Blaze, Slam & Go Crusher and Slam & Go Stripes characters
-Each sold separately; no batteries required
-Ages 3 and up

PRIMARY FEATURES BLAZE AND THE MONSTER MACHINES TALKING ASSORTMENT:
-These talking vehicles liven play with phrases, action sounds, and authentic styling
-Available in Talking Blaze, Talking Darington, Talking Zeg characters
-Each sold separately; no batteries required
-Ages 3 and up

PRIMARY FEATURES BLAZE AND THE MONSTER MACHINES TRANSFORMING BLAZE JET:
-Blaze can transform into just about anything, including a jet plane
-When lifted, Blaze’s jet wings automatically pop out
-As preschoolers make him fly in jet mode, he will speak flight-related phrases
-Once his tires hit the ground, he transforms back into Monster Machine mode with sounds andk phrases to match
-No batteries required
-Ages 3 and up

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail prices Blaze and the Monster Machines plush assortment $9.99/each
-Suggested retail prices Blaze and the Monster Machines vehicle assortment $5.99/each
-Suggested retail prices Blaze and the Monster Machines Slam & Go assortment $9.99/each
-Suggested retail prices Blaze and the Monster Machines Talking assortment $14.99/each
-Suggested retail price Blaze and the Monster Machines Transforming Blaze Jet $24.99
-Exclusively available now at Toys “R” Us store nationwide and online at www.toysrus.com