The Bratz brand has always stood for self-expression, individuality, diversity, confidence and creativity. Now these next-generation Bratz fashion dolls have a new look that speaks to this generation of girls. The core Bratz dolls, Cloe, Yasmin, Jade, Sasha and new friend Raya are here wearing vibrant fashion based on pop culture trends. New features with Bratz dolls include a new immersive digital app, a Bratz emoji pack, and play sets that encourage creative play. The new mantra for Bratz: “It’s good to be yourself. It’s good to be Bratz.”

PRODUCTS: NEW BRATZ DOLLS AND PLAYSETS

TARGET USERS: Manufacturer suggests for ages 5-12

PRIMARY FEATURES BRATZ HELLO MY NAME IS SERIES DOLLS:
-Reintroduces the core Bratz friends
-Each doll has an iconic outfit picked to showcase their individual personality with accessories true to their interest and hobbies

PRIMARY FEATURES BRATZ #SELFIESNAPS SERIES DOLLS:
-Lets fans get to know the Bratz friends via their selfie snap styles and fun emoji icons
-Each doll comes with tech-inspired accessories, a smartphone, and 2 phone cases

PRIMARY FEATURES BRATZ FIERCE FITNESS SERIES DOLLS:
-Showcases Bratz’s healthy hobbies in a fun and fashionable way
-Hit the trails with Cloe in her visor, backpack and binoculars; Rev up for a race with Jade and her sports bag and hydration bottle; Yasmin is channeling her inner Namaste with a yoga mat and gear

PRIMARY FEATURES BRATZ STUDY ABROAD SERIES DOLLS:
-Explore countries around the world with Bratz
-Each doll adopts the cultures’ traditional fashion and styles those unique elements into her own wardrobe

PRIMARY FEATURES BRATZ #SNOWKISSED SERIES DOLLS:
-These dolls celebrate Bratz’s love of fun winter activities
-Each Bratz comes ready to hit the slopes in stylish snow gear including an apres ski outfit, hot cocoa mug, and a stick sheet to customize their snowboards, sleds, or skis

PRIMARY FEATURES BRATZ CREATE-IT-YOURSELF FASHION SET:
-Gives girls creative freedom to design their own Bratz fashions with a rotating platform and mannequin to decorate an outfit for their Bratz doll

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Bratz Hello My Name is Doll $14.99/each
-Suggested retail price Bratz #SelfieSnaps Doll $16.99/each
-Suggested retail price Bratz Fierce Fitness Doll $16.99/each
-Suggested retail price Bratz Study Abroad Doll $24.99/each
-Suggested retail price Bratz #SnowKissed Doll $32.99/each
-Suggested retail price Bratz Create-It-Yourself Fashion Kit $44.99
-Available at Target, Walmart, Toys “R” Us (who will each have an exclusive assortment of products)
-Also available at Kmart, Amazon and all other major retailers
-For more information: bratz.com