View-Master Reimagined for the Digital Age

Created on Tue, 17 February 2015, 17:30

Remember how you loved View-Master as a kid? Now View-Master has been reimagined and works with Google Cardboard to give your kids an immersive digital experience that they will love. Mattel’s new View-Master offers an easy-to-use, affordable platform that will enable your kids to take engaging field trips where they can explore famous places, landmarks, nature, planets and more in 360 degree “photospheres”. They pair the View-Master’s “experience reel” and app with an Android smartphone, and your kids will immediately experience an imaginative and interactive learning environment.

PRODUCT: VIEW-MASTER

TARGET USERS: Offers kids a new fun way to learn and experience

PRIMARY FEATURES:
-Comes with View-Master viewer and a sample experience reel
-Pair View-Master viewer with Android smartphone and app
-Sample reel when paired with Android smartphone and app includes a gallery of classic View-Master images, a journey into space with a tour inside a space shuttle, and a chance to explore a unique destination in 360 degrees
-Additional experience reel packs sold separately
-Each pack will feature 4 themed experience reels- with themes such as nature, adventure destinations, and science
-Each experience reel is loaded with multiple areas to explore

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price for View-Master viewer and sample experience reel $29.99
-Suggested retail price additional experience reel packs $14.99 each
-Available Fall 2015 online and at retailers nationwide
-For more information: www.View-Master.com